Packaging is the keyword. When it comes to consumer durables it is the packets that get the goods sold. Same is the case with websites, the design of your website is the packaging that first catches the attention of the user. Website designs form ‘first impressions’ in the user’s mind and go a long way in deciding whether they will be interested in staying back on the site. In fact, it is possible to take the similarity between packaging and web designing a step further. In packaging just creating a shiny packet isn’t enough to sell a good, it is important to come up with packets that appeal to the sensibility of the targeted consumer group and urge them to decide favorably about its contents. Similarly, it is not just enough to create web designs that are good looking, it is imperative to create designs that urge users to read on and click down another level.
This in reality is the essence of web design, understanding the needs and wants of the user and creating layouts that help them feel at ease. In fact, web design requires a two-pronged strategy, at one end a web design should act as a carrier for the content on a website and at the other end it should also act as the ‘novelty-factor’ that urges users to decide in favor of the site. A Professional web designer, who has a significant amount of experience behind him, understands user behavior really well and is able to create web designs that appeal to their senses. Amateur designers on the other hand get carried away by all the ‘cool’ things they can do with the designing software.
For people who are planning to hire designers for their website, it is advisable to hire only a professional web designer. Only professional designers are able to guarantee the kind of quality that can make your website a success. While looking for a professional web designer you should make sure you look at the portfolio of the company or the individual to judge the level of their experience. And, most importantly, you should check to see if the designer has successful in your industry, because that’s always an added advantage.
