Most people when they take up a project to build their website, are primarily worried about how attractive their website look. They think about all those websites they find appealing and want their own website to be something similar. It is important to understand that looks are not as important as usability, when it comes to websites. Most people get bowled over by looks, but fail to look at the same website from an user’s perspectives. Most user’s sit on straight backed chairs straining their eyes to look for information on the web. Search engines serve users with a plethora of information from all over the web, and the user for obvious reasons is always impatient, always in a hurry. Website owners have very little time to impress their user before they lose him to competitors. The first time an user logs on to your website they notice the design on your page, and if they find it interesting they stay and look around for some more time, if they don’t they hit the back button to return to the search results page.
It’s that simple, really! And, with this perspective in place, you would be able to realize that website designing becomes the most important part of your website development process. User’s do not look for great designs and attractive features, when they look for information, they look for a platform that would give them the information easily in a clear and concise manner. Your website design, hence, must be ‘functional’– it must act as a carrier for the content on your website, emphasizing it and bringing it to the forefront in a pleasing way. Only a professional website designer with experience and knowledge of user behavior, understands the value of functional web design.
You must make every effort to hire only a professional website designer for your project. Also, you must sit with your designer at length, discussing at length about the nature of your business, the type of customer base you target, and the purpose of your website. You will be able to find a professional website designer from one of the many offshore companies in India at extremely affordable rates.