Does your organization see the recession as a sales problem or a strategic business opportunity? There are fundamental differences between a time of slower sales and a recession. By understanding these differences and making adjustments, organizations can maintain business during a recession and, when it is over, emerge with more growth potential, loyal customers, stronger earnings, and a more unified organization. Read these survey results to learn how some of the nations’ top sales consultants tackle the recession and why the most effective sales practices in a recession are actually counterintuitive to many of the usual recommended strategies.
