In the last decade, the media sphere has witnessed a dizzyingly rapid change. Magazines, television newscasts, and newspapers are no longer the only means to get a daily dose of news. The present generation is spending enormous time on social media that they are accessing via their smart devices. According to statistics by ComScore, the share of digital time spent on smartphone app has increased from 40% in 2014 to 50% in 2016. So, if you are an online magazine publisher, things are right for you to make your next move!
Do you know why generation Z prefers online magazines than in comparison to printed ones? Well, this is due to the features that they get in an online magazine, such as scrollable text, vertical swipe, clickable links, live news, and so on. So, if you are toying with the idea of developing a news app for your online magazine, you must go ahead without any kind of apprehensions.
Today, almost every business has a mobile app for better customer engagement and to create new streams of revenue. Still not convinced? Here are some strong reasons for which you must have a news app for your online magazine. So, here we go.
Revenue generation
When you are a publisher of an online magazine, paid subscriptions, advertisements, and paid articles are the main methods of revenue generation. However, with a news app, you can have an additional stream for revenue generation which is indeed great! You can make use of Google AdMob-an ads service of Google which is for the online apps platform.
You will be delighted to have millions of advertisers competing for your ad space! Aso, Google AdMob offers several brilliant ad formats that you can integrate within your news app to earn money without annoying your app users. Whatsmore, you will also have actionable insights and automated tools to make the entire process a cakewalk for you.
Enhanced User Experience
You can do a lot to deliver an enhanced user experience in a news app, such as advanced search by topic or news category, easy navigation, and push notifications to alert them about any breaking news. At present, mobile users love the facility to save articles to read them when they will be free, the ability to post comments on news articles, and so on. You can also incorporate relevant audio or image data to make the news more appealing. Build the news app in such a way that it always displays the recent or breaking news at the top.
Social Media Sharing
Mobile users are quick to share via social media buttons when they find something interesting over the web. Facebook has already reshaped the way we read the news.
However, the biggest reason for which you must develop a news app with clearly visible social media buttons is cross-platform promotion. This will also prove beneficial in growing your base of app users we well as to bring traffic to your online magazine site.
Bottom Line
There is no doubt that to fierce competition and to have an additional revenue stream, developing a news app for your online magazine is a wise idea. Just before finalizing anything, make sure of the kind of app you need. See, it can be a hybrid app or a native app. Both have their own set of advantages and disadvantages.
So, make the wise move and contact a reputed mobile app development company to have a high-performance news app with all essential features.
